Rebel by Lily B. was created for real women with real bodies.

As a 38DDD and a former bra specialist for a major lingerie brand, I saw the gap firsthand, bras that looked good rarely fit right, and bras that fit well rarely felt sexy. After breastfeeding, that gap became personal. I wanted support, coverage, and a great push, without sacrificing confidence or comfort.

So I created what was missing.

Named after my grandmother Lily, this brand represents women who evolve but never settle. From everyday comfort to bold confidence, Rebel by Lily B. is designed to grow with you - through motherhood, hustle, and every phase in between.

Life isn't perfect, but your fit can be.

- Mel B.

Founder,